Brand strategy for small businesses

Look like the brand you already are.

Answer 16 questions. spots the contradictions, makes the hard decisions for you, and hands you a Blueprint you can take straight into Canva.

About 5 minutes. No payment needed for your score.

What's inside your Blueprint

Everything you need before you open Canva, written for your business, not pulled from a template.

Positioning

Who you're for, what you stand for, and every decision we made for you.

Palette & fonts

Four colours with clear jobs, two fonts, and a Creative North Star.

Voice guide

How you sound, words to use and avoid, and tagline directions.

Content ideas

Ten ideas, three content pillars and a Pinterest board plan.

Ready-to-paste copy

Your bio, first post and listing opener, ready to use.

Your first 14 days

Seven small steps, 20 minutes or less each, in the right order.

How it works

Most small brands don't need more templates. They need someone to make the decisions first.

  1. Take the audit

    Tell us what you sell, who it's for and what makes you different. Plain questions, about five minutes.

  2. See your free score

    Instantly see where your brand is clear, where it contradicts itself, and your biggest opportunity.

  3. Get your Blueprint

    Positioning, palette, fonts, voice and your first 14 days, by email .

Candle makersJewellersBakers and cafésBeauty and wellnessCoaches and consultantsEtsy and Shopify shopsDigital creators

Start free. Pay once if you love it.

No subscription, ever.

Free

Brand score

$0

  • Your score out of 100
  • Five areas, rated
  • Your biggest opportunity
Start the audit

Questions

Is the score really free?

Yes. You see your score and your biggest opportunity straight away, with no card needed. You only pay if you want the full Blueprint.

How long does the Blueprint take?

It arrives by email of payment.

Do I need design skills or Canva Pro?

No. The Blueprint tells you which colours, fonts and layouts to use and what to build first. A free Canva account works.

What if I'm just starting out?

That's fine. The audit works at any stage, and the Blueprint tells you which details to add as you grow.

Can I get a refund?

Yes, a full refund any time before your Blueprint is delivered. After that, if something is wrong with it, we'll fix it or refund you. See our refund policy.

Ready to see where your brand stands?

Five minutes now saves a lot of second-guessing in Canva later.

Start my free audit

Free brand audit

Tell us about your business

Plain answers work best. Your score appears as soon as you finish.

Your business

Where we send your result and Blueprint.

Your customer and position

Be specific. "Everyone" counts as no answer.

Optional, but it sharpens your score and your positioning. Describe alternatives by type (big chains, other online shops, doing it themselves).

Personality and boundaries

If your brand were a person, how would they show up?

Choose up to 3, most important first.

Which brand personalities do NOT feel like you?

Choose up to 3.

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